Projects that I initiated and completed within my startups
CN TI11 Edition Player Apparel Launch
ONWEAR - 2022
ONWEAR helped two CN DOTA2 teams, Aster and XG, craft their first ever TI11 edition apparels and launched a designated TI11 apparel section with TSM and Team Secret across ONWEAR's e-commerce platforms and distribute licensed apparel products via ONWEAR's own channels and oversea retail partners located in Singapore where the TI11 event took place.
Serving one of the biggest and most professional mobile esports leagues in China, ONWEAR crafted and manufactured competitive-grade player jerseys tailored to each organization yet with combined league style for WRL and PUMA.
Brought ONWEAR and 17Gaming together to prepare for the PUBG Global Championship. Launched series of digital campaigns and online sales unveiling 17Gaming's new PGC hoodie designed and crafted by ONWEAR.
Picture credit: PUBG Esports
TSM China Official Store
ONWEAR - 2021
Negotiated on behalf of ONWEAR with TSM to secure to official China apparel distribution partner of the world's biggest esports organization, TSM FTX. Represented TSM brand in China, launching new products, initiating new marketing campaigns, and maintaining fan engagement within the Chinese market.
Led ONWEAR form strategic partnership with Battle of Balls Pro League (BPL), becoming BPL’s official jersey partner. Launched series of digital campaigns unveiling new jerseys designed and crafted by ONWEAR for 10 participated teams of BPL.
Produced player jerseys and jackets for LPL All-star players and legends.
Clients: TJ Sports
Picture credit: LPL
TFT OPEN CHAMPIONSHIP
Designed and produced professional gamer jerseys for TFT OPEN CHAMPIONSHIP players.
Clients: TJ Sports
Picture credit: TOC
ASGARD X ONWEAR Lifestyle Apparel Brand
ONWEAR昂恩 - 2020
The birth of a new lifestyle esports apparel brand - ASGARD仙阁. This apparel brand is created by ONWEAR昂恩 partnering with ASGARD Esports , history's first King Pro League's champion. Even though after four years, ASGARD already ceased to operate; its phenomenal influence in the Chinese mobile esports scene's history is undeniable. This apparel brand aims to salute to its success and bring back the organization's glorious memories.
Launched an online esports apparel fan shop with a thorough digital marketing campaign on Weibo partnering with over 15 Chinese esports organizations. The slogan hashtag #我挺我队 generated over 200,000 views in the first 24 hours, and almost 500,000 views in 4 days.