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  • 个人简历

  • 个人概要

    我毕业于美国杜克大学富卡商学院,获得了商业管理学硕士学位。我在高中时期就开始于电竞领域创业,在中国有多个电竞项目执行经验,包括赛事组织、电竞新闻编撰和电子竞技品牌运营管理。

     

    我把生命中的大部分时间都奉献给了电竞行业。我创立并运营了两家电竞创业公司,其中ONWEAR昂恩是我最成功的电竞品牌。我也是2016年TEDxYouth@HFI的电竞主题主讲人之一。

     

    我的最终目标是为电子竞技行业及其周边市场找到最终解决方案。

    职业经历

    昂恩电竞服饰

    创始人,首席运营官

    2017年 - 至今 (创业)

    我在2017年创立并运营了一个专注于电竞的服装品牌ONWEAR昂恩。这几年以来我们一直为中国最大的一些电竞俱乐部提供一站式的电竞服设计和生产服务。作为公司的联合创始人和首席运营官,ONWEAR昂恩在电竞服装的市场占有率达到40%左右,并且于成立仅一年就开始产生盈利。2020年,公司拓展到网络零售市场,建立了中国第一家也是唯一一家综合电竞服饰网上商城,获得近20个行业知名电竞俱乐部授权生产和销售其服装商品。

     

    ONWEAR昂恩曾在多次媒体专访中出现,是目前中国最具行业知名度的电竞服装品牌。ONWEAR昂恩服务过超过100家客户,这些客户在中国及东亚地区多个顶级电竞联赛中比赛。ONWEAR昂恩还拥有与知名电竞俱乐部品牌共同打造的跨界联名生活方式服饰品牌。

    阅读采访文章

    南昌职业大学

    电子竞技专业特聘讲师

    2020年 - 至今 (合约特聘)

    受南昌职业大学邀请,我是其信息技术系电子竞技运动与管理专业特聘讲师。

    NPCG GAMING

    联合创始人, 首席执行官

    2013年 - 至今 (创业)

    我是这家电竞初创公司的联合创始人兼CEO,主要提供线下和线上电竞比赛主办、协办服务。我于高中时期创建了这个品牌,先后主办了十余场线上和线下全国以及地区电竞赛事,曾接受明基和金士顿等行业巨头的赞助,为其产品提供包括赞助营销方案和文案撰写等服务。

    腾竞体育 - 拳头游戏中国/腾讯

    赛事运营实习生

    2019年12月 (实习)

    我是腾竞体育Events团队的成员,负责协助2019年英雄联盟德玛西亚杯重庆线下决赛的举办。

    Fire Without Smoke

    研究助理实习生

    2019年10月 - 2019年11月 (实习)

    我曾担任Fire Without Smoke游戏创意工作室的研究助理实习生,负责协助工作室进行部分数据和游戏行业研究工作以及部分游戏内画面捕获工作。

    腾竞体育 - 拳头游戏中国/腾讯

    赛事运营实习生

    2019年7月 - 2019年8月 (实习)

    我曾在腾讯游戏和拳头游戏在中国的全资子公司腾竞体育担任赛事运营实习生。我负责具体参与策划以及执行2019年英雄联盟职业联赛、英雄联盟8周年狂欢庆典以及其他英雄联盟相关赛事。

    SrGame 游戏论坛

    线上编辑

    2016年 - 2017年 (兼职)

    我编写并翻译了每日关于反恐精英:全球攻势的电子竞技新闻,并维护一些锦标赛的专栏。与此同时我也参与网站的赞助商会议。

    教育经历

    美国杜克大学 - 富卡商学院

    商业管理学硕士 - 商业管理

    2021年 - 2022年

    获得择优奖学金入学

    毕业生学生代表

    波士顿大学 - 传媒学院

    理科学士 - 广告学和电影电视学

    2017年 - 2021年

    曾荣获Dean's List荣誉

    波士顿大学伦敦海外校区

    广告以及营销方向

    2019年9月 - 2019年12月

    Nansha College Preparatory Academy 英东美国学校

    美国高中学位并荣获AP® Scholar荣誉

    2013年 - 2017年

    生涯亮点

    • 2013年创建NPCG GAMING
    • 2016受邀成为TEDxYouth@HFI电竞主题演讲嘉宾 
    • 2017年创建ONWEAR昂恩
    • 2018年,ONWEAR昂恩开始盈利
    • 2019年成为腾竞体育 (拳头游戏/腾讯) 实习生
    • 2020年发布ONWEAR昂恩官方商城 
    • 2020年成为南昌职业大学电子竞技运动与管理专业特聘讲师

    专业兴趣

    • 电子竞技活动的主办、承办
    • 电竞品牌运营
    • 线上和线下电竞赛事执行
    • 电竞俱乐部、组织运营
    • 电竞服装的设计和制作
    • 网页设计

    电竞赛事参与/执行经历

    • 2015年广州高中电子竞技联赛
    • 2015年萤火虫漫展英雄联盟暑期水友赛
    • 2016年SN两岸CS:GO友谊赛
    • 2016年SNPL全国CS:GO顶级联赛
    • 2017年-2018年广州王者荣耀校园联赛 
    • 2019年英雄联盟职业联赛夏季赛以及季后赛 
    • 2019年英雄联盟8周年狂欢庆典
    • 2019年英雄联盟全明星周末
    • 2019年重庆英雄联盟德玛西亚杯

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    Privacy Policy
    
    This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.
    
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    Interpretation and Definitions
    Interpretation
    The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.
    
    Definitions
    For the purposes of this Privacy Policy:
    
    You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.
    
    Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to YU CHEN.
    
    Affiliate means an entity that controls, is controlled by or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.
    
    Account means a unique account created for You to access our Service or parts of our Service.
    
    Website refers to YU CHEN, accessible from https://yuchen.online
    
    Service refers to the Website.
    
    Country refers to: Massachusetts, United States
    
    Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.
    
    Third-party Social Media Service refers to any website or any social network website through which a User can log in or create an account to use the Service.
    
    Personal Data is any information that relates to an identified or identifiable individual.
    
    Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.
    
    Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.
    
    Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
    
    Collecting and Using Your Personal Data
    Types of Data Collected
    Personal Data
    While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:
    
    First name and last name
    
    Usage Data
    
    Usage Data
    Usage Data is collected automatically when using the Service.
    
    Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
    
    When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.
    
    We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.
    
    Tracking Technologies and Cookies
    We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service.
    
    You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service.
    
    Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close your web browser. Learn more about cookies: All About Cookies.
    
    We use both session and persistent Cookies for the purposes set out below:
    
    Necessary / Essential Cookies
    
    Type: Session Cookies
    
    Administered by: Us
    
    Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.
    
    Cookies Policy / Notice Acceptance Cookies
    
    Type: Persistent Cookies
    
    Administered by: Us
    
    Purpose: These Cookies identify if users have accepted the use of cookies on the Website.
    
    Functionality Cookies
    
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    Administered by: Us
    
    Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.
    
    For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.
    
    Use of Your Personal Data
    The Company may use Personal Data for the following purposes:
    
    To provide and maintain our Service, including to monitor the usage of our Service.
    To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.
    For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.
    To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.
    To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.
    To manage Your requests: To attend and manage Your requests to Us.
    We may share your personal information in the following situations:
    
    With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
    For Business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of our business to another company.
    With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
    With Business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
    With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside. If You interact with other users or register through a Third-Party Social Media Service, Your contacts on the Third-Party Social Media Service may see Your name, profile, pictures and description of Your activity. Similarly, other users will be able to view descriptions of Your activity, communicate with You and view Your profile.
    Retention of Your Personal Data
    The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.
    
    The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.
    
    Transfer of Your Personal Data
    Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.
    
    Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.
    
    The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.
    
    Disclosure of Your Personal Data
    Business Transactions
    If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.
    
    Law enforcement
    Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).
    
    Other legal requirements
    The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:
    
    Comply with a legal obligation
    Protect and defend the rights or property of the Company
    Prevent or investigate possible wrongdoing in connection with the Service
    Protect the personal safety of Users of the Service or the public
    Protect against legal liability
    Security of Your Personal Data
    The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.
    
    Your California Privacy Rights (California's Shine the Light law)
    Under California Civil Code Section 1798 (California's Shine the Light law), California residents with an established business relationship with us can request information once a year about sharing their Personal Data with third parties for the third parties' direct marketing purposes.
    
    If you'd like to request more information under the California Shine the Light law, and if you are a California resident, You can contact Us using the contact information provided below.
    
    California Privacy Rights for Minor Users (California Business and Professions Code Section 22581)
    California Business and Professions Code section 22581 allow California residents under the age of 18 who are registered users of online sites, services or applications to request and obtain removal of content or information they have publicly posted.
    
    To request removal of such data, and if you are a California resident, You can contact Us using the contact information provided below, and include the email address associated with Your account.
    
    Be aware that Your request does not guarantee complete or comprehensive removal of content or information posted online and that the law may not permit or require removal in certain circumstances.
    
    Links to Other Websites
    Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit.
    
    We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.
    
    Changes to this Privacy Policy
    We may update our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.
    
    We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy.
    
    You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
    
    Contact Us
    If you have any questions about this Privacy Policy, You can contact us:
    By email: hi@npcggaming.com
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